An Advertiser's Guide to Twitch

Everything you need to know to utilize the internet's largest live streaming platform for your brand.

Twitch Conference Crowd
A presentation at TwitchCon 2017. TwitchCon is a yearly convention that celebrates everything Twitch.

Twitch reaches a huge audience, yet it is an under-utilized advertising platform. This guide solves four problems that are identified with advertising on Twitch:

  1. Advertisers and media buyers don't know about Twitch or why it's important
  2. The negative stereotypes of gamers and internet culture scares brands
  3. There are no widely accepted best practices for advertising on Twitch or identifying Twitch influencers
  4. There are few public examples of advertising success on the platform.